English chef Heston Blumenthal has never been short of creative ideas having wowed us with his culinary flair for many years. But what has set Blumenthal apart from many other world famous chefs, is his desire to continually reinvent himself and come up with edgy and industrious ideas.
Just recently Blumenthal went on a one-man mission to revolutionize the way food was served at London’s Heathrow Airport. First, he started with launching his latest addition to his ever-expanding array of restaurants: The Perfectionists’ Café.
Situated in the heart of the newly renovated Terminal 2, The Perfectionists’ Café serves a bevvy of “quintessential British dishes” with the innovative flair you’d expect from a Blumental restaurant.
On top of that, he has also released his range of bespoke on-board picnics for flyers that want to fly with the comfort of appetizing food as opposed to the processed food we are all served by ever airline in operation.
And Blumenthal could be forgiven for holding fire on any other potential projects for this year, with the workload of launching the previously mentioned lines and restaurant. But not, Blumenthal he has also announced the intentions of his next project, which is very much under way now.
The Michelin-starred chef has announced a partnership with the Crown in Melbourne, Australia. For those of you who are unfamiliar of the Crown, it’s one of the biggest casinos in Australia, and Blumenthal is set to launch his latest restaurant there.
Apparently, the project is well on its way but no one is yet to announce an opening date. The Crown Group has announced it will be located in the center of the casino next to its swimming pool, which is a major focal point of the casino.
The Crown Group, which is a major force in the gaming industry, has said that the restaurant will showcase “his distinctive gastronomy combinations next to the high rollers.”
The Crown Group has seen unrivaled success in Australia mainly due to offering its patrons a diverse entertainment experience in its many establishments. They see Blumenthal as the ideal figurehead to change the way casino food is perceived, and offer its clientele fine dining at its very best.
Since the uprising of online gaming through InterCasino in the late 90s, companies like the reputable Crown Group have succeeded because of ideas like getting Blumenthal’s brand associated with their casinos. It’s a clever marketing ploy that has driven a new clientele and looks like one that will thrive in one of the culinary capitals of the world.
As Blumenthal continues to reach new markets with his business and culinary acumen, 2015 is set to be another busy year for one of the most inspiring chefs on the planet.
Disclaimer: This is a guest post by Hannah Baker.